# Unified Tracking Across 750+ Global Carriers  
Unified tracking allows for full visibility across different carriers worldwide.

## Proactive Customer Engagement  
Communicate timely updates via email, SMS, push notifications, and webhooks, ensuring customers remain informed throughout the delivery process.

### Adaptive Branded Experiences  
Replace generic tracking pages with adaptive experiences that reflect your brand.

### Customer-Centric Order Tracking  
Customers can check their order and delivery statuses directly, minimizing the need for support interactions.

### Segmented Campaigns  
Run targeted campaigns based on various customer factors, such as demographics, order specifics, and timing.

### Proactive Delivery Management  
Identify and flag potential delivery delays early to communicate effectively with customers and reduce uncertainty.

### Integrations for Comprehensive Communication  
Connect with various tools like Klaviyo, Gorgias, Yotpo, Fera, Trustpilot, etc.

### Streamlined Returns Process  
Enhance the returns experience with a self-serve option for customers, making it easy and efficient.

### Performance Metrics  
Measure updates using performance metrics, including open rates, clicks, and engagement levels.

### Shipping Performance Monitoring  
Track scan gaps, delivery trends, and performance of shipping partners.

## The Three Pillars of Control  
A premier post-purchase experience relies on optimized shipment notification software.

### The Channels  
Engage with customers through their preferred contact points.

### The Triggers  
Triggered updates based on real-time shipment events.

### The Logic  
Utilize messages that are personalized and automated based on specific customer data.

## Key Communication Channels  
- **Branded & Dynamic Email:** Use full HTML/CSS and Liquid logic to craft engaging emails.  
- **Urgent SMS Alerts:** Leverage SMS for critical notifications such as delivery exceptions.  
- **Marketing Automation:** Integrate real-time shipping events into marketing platforms like Klaviyo.  
- **Webhook Notifications:** Turn carrier events into proactive internal actions through workflow triggers.

## Intelligent Action Over Noise  
WISMOlabs emphasizes relevant communication, filtering unnecessary shipment updates and sending notifications that matter.

## Key Delivery Milestones to Focus On  
Messages should center on pivotal delivery events, such as:  
- Packed  
- Label Created  
- Shipped  
- Out for Delivery  
- Delivered  
- Running Late  
- Arriving Early  
- Lost or Damaged  
- Failed Delivery Attempt  
- Exception

### Filtering Notifications  
Not all events necessitate alerts; focus on sending meaningful updates while ignoring minor issues.

## Unified Trigger System  
Ensure a coherent customer experience by normalizing data from diverse shipping carriers into a unified set of triggers.

## Personalization and Customization  
Every message can be tailored based on extensive customer information, ensuring relevance and enhancing the customer experience.

### Example Scenarios  
- **International Packages at Customs:** Clear communication regarding customs processes to alleviate anxiety.  
- **High-Value Orders:** Personalized messages thanking customers for their premium purchases.
- **Products Requiring Setup:** Automatically include links to setup guides to reduce support queries.

## Business Outcomes  
- Reduce "Where is my order?" tickets by up to 90%  
- Encourage repeat purchases through personalized messaging  
- Increase customer satisfaction and NPS scores  
- Establish enduring brand trust with relevant communication

## Total Control with Expert Support  
Our platform works alongside your team to offer unmatched customization and support tailored to your needs.

### Powerful Features & Customization  
Enhance customer experiences with flexible features and expert support.

## Your Engine for a Smarter Post-Purchase Strategy  
Utilize this robust notification engine for an effective post-purchase experience.

## Frequently Asked Questions  
**What is shipping notification software?**  
It automates delivery updates, enabling efficient communication about order statuses.

**What are automatic shipment notifications?**  
Notifications triggered by shipment status and carrier events to keep customers informed.

**Difference from Other Notifications?**  
WISMOlabs provides intelligence, control, and an open platform, allowing for more relevant and effective messaging.

**Design Control Over Notifications?**  
You have complete control over branding and content, ensuring personalized communication.

**Connecting to Other Tools?**  
Yes, WISMOlabs naturally integrates with other critical platforms.

**Handling Notifications for International Shipments?**  
Our system normalizes inconsistent data from various carriers for seamless communication.

**Need for a Developer?**  
No developer is required; our user-friendly platform supports e-commerce teams straightforwardly.

**Webhook Shipping Notifications Support?**  
Yes, enabling internal actions based on delivery status and business rules.